8: Executing A Small-Scale Research Project#

  • Very lightly document the plan (some folks will benefit from this”north star”, others not so much, but this seems like the logical place to start – sort of like Ari’s “commander’s intent”)

  • De-biasing options

  • Combined measuring+recruiting survey

  • What to promise

    • Anonymity or not?

    • Share back prelim results?

    • Time required to participate

    • Promises about results/impact or not?

    • Disclosures about your role, skin in the game, objectivity, etc?

  • Appropriate defaults for soliciting+followup, scheduling, and conducting interviews (recorded or not? etc.)

    • LinkedIn connect+recruit message

    • Email recruit message

    • Other means of recruitment: (use your own judgment + contextual appropriateness for these)

  • Summary of grounded theory iteration method and further reading:

  • What is “enough”/saturation?

  • Troubleshooting