7: Recruiting, The 80-20 Of Small-Scale Research#

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  • Ideas:

    • LI direct

    • email direct

    • Slack/Discord communities

    • Podcaster superconnectors

    • Networking groups you’re a part of

    • Other superconnectors

    • Forums

    • Reddit

    • Social media (Twitter, Facebook, etc.)

    • Email lists with a big(ger) audience

  • Typical scenarios:

    • Org insider

    • Market vertical insider

    • Relative outsider